The interior covers 19,834 square meters (213,491 square feet), which is ten times larger than their old building. Whilegetting the new headquarters ready, we had been thinking that we should definitely create an indoor area for fans. I also felt giddy when I saw the Dunkin' Donuts. the only difference between before and now they just don't have big profit like before they got the scandal , the article that people make about YG got a big loss that's about the profit they got Not about loss an entire money. The new building is home to office spaces, meeting rooms and recording studios, all of which are strategically organised to take full advantage of the location and to provide YG Entertainments employees with the most uplifting and inspiring work environment possible.UNStudios design manifests an urban speaker to reflect this connection to music. All rights reserved. During the day, the urban speaker is designed to provide the best possible working environment for its employees from the inside out, whilst at night this workplace begins to glow and become an identifiable part of the citys skyline. GOING TO YG ENTERTAINMENT NEW BUILDING & THE SAMEE CAFE 8 views Aug 13, 2022 Going to YG Entertainment new building and the SameE Cafe and MD Shop. Indoor plants add a sense of life into the building's interior, The building is designed to resemble an urban speaker, in association with YG Entertainment's impact on the music industry, The clear glass panels allows fans and curious onlookers a glimpse into the office building's interior, The capsule-like meeting rooms are designed to promote the futuristic theme with curved lines and clear glass panels, The playful geometric lines and constant monochromatic tonality sculpt an engaging futuristic interior within the building, Touches of red breaks up the monotony of the sleek all-white interiors, The central atrium is connected by an interplay of stairs, Inside Dysons New Global Headquarters at St James Power Station in Singapore, Inside the Futuristic New Renzo Piano-Designed Academy Museum of Motion Pictures. Earlier in the year, BIGBANG's TOP left YG Entertainment, and this was then followed by the shocking news that TREASURE's Bang Yedam and Mashiho were leaving the group and company. Back in September 2020, it was revealed that they were preparing various spaces for fans to engage at their new building. It is designed to be more reminiscent of a product than a building.. YG Entertainments new building will also have an area dedicated for fans. Nile Rodgers)', Netizens discover indie Korean RnB song that sounds oddly similar to NewJeans' 'OMG'. Seoul. May 30, 2021. by S. Nam. Up Next Don't Miss Advertisement Entertainment Finally visited the YG Ent building again. This also meant that we had to design the interior much more on the human scale.. The HQ is more reminiscent of a product than a building, with every feature of the design having a performative function. Date of visit: Sep 24(Thursday), 2020Hello, This is Walk Together.As per request, I've been to YG new bulidng at night. Located in front of YG Entertainments new building, the SameE will contain a cafe, merchandise show, and a center to hold events and exhibitions. The total building surface is . A YG source explained, There had been many fans visiting from countries far away outside the headquarters. It's impossible the company will bankrupt just like that especially when YG artists are all talented not to mentioned bigbang and blackpink you cannot imagine how much money they got. Fox News prime-time ratings plummet after Tucker Carlson firing as Newsmax sees boost. Since K-pop stars are deemed otherworldly by some of their most ardent fans, having an actual connection to the band members was paramount in the buildings scheme. YG Entertainment is home to legendary boy group BIGBANG and famous groups such as BLACKPINK, WINNER, etc. The interior facade of the atrium is punctuated by exposed capsule-like meeting rooms that can serve as either working zones or resting zones. The seven office levels are oriented towards the view of the park, a placement that ensures daylight on all working floors. And thats exactly what the architects had in mind. The protective shell of the new HQ building manifests as a new urban speaker. This sparked discussion about whether K-pop fans are expected to hear . To write comments, please log in to one of the accounts. Meeting rooms look more like geometrical works of art rather than banal spaces for employees to gather, while the large, glass-enclosed central atrium creates an immediate connection for the buildings interior, and for those people who happen to walk past from the outside. ", "There are so many mixed feelings about YG. BABYMONSTER - 'Scars To . ", "I mean of course they would have the money. All images are courtesy of Rohspace Architecture Tour. YG is celebrating their 25th anniversary this year and is currently home to BIGBANG, BLACKPINK, WINNER, iKON, AKMU, Sechs Kies, and TREASURE. YG Entertainment announced Wednesday that the construction of its new headquarters, which took four years, has finally reached a conclusion. Large open-spaces and tall ceilings offer the space a lofty atmosphere, while the glass roof floods the central atrium with natural light in the day. YG Entertainment will be opening a new space for fans titled the SameE starting June 1! Corresponding with the overall massing of the existing building, the new YG HQ aligns in height, floors, and functionality with its older brother, while creating a new impulse for this location and an organization that is enabled by its unique positioning between city and park. It was so surreal. In addition, the company operates a number of subsidiary ventures under a separate public traded company, YG PLUS, which includes a clothing line, a golf management agency, and a cosmetics brand.Current artists include Jinusean, Big Bang, Dara, Akdong Musician, Winner, iKon, Sechs Kies, Blackpink, and Treasure as well as actors and actresses including Kang Dong-won, Choi Ji-woo, Cha Seung-won, Lee Sung-kyung, and Yoo In-na. Fully glazed areas are located towards the park and the central zone on this side of the building is equipped with balconies. In addition, YG Entertainments new cafeteria will introduce the companys famous home-cooked meals, which were introduced on many broadcasts previously. YG Entertainment, which owns global K-pop stars such as Black Pink, Big Bang,. The space was constructed with the idea that the other ego of artists are their fans, and the theme can be seen throughout the area with the slogan Alter Ego. Moving inwards, this HQ takes an opposite approach to the black in black concept in the existing YG Building, introducing instead a brightly lit space with a range of white tones and geometric lines. When they failed to attract popularity, Yang turned his focus to the duo Jinusean and in 1998 to the debut of 1TYM. It is situatedimmediatelynext to the previous headquarters on 3,145 square meters of land and is a nine-story building with five additional floors underground. In front of the YG building, many foreign fans have come to see their favorite artists, but the problem was that they would be standing in the streets, even during the cold winters and hot summers. We will open the SameE, a project space that will connect our fans and artists, on June 1. These capsules further enable visual interaction throughout the atrium and towards the office floors. The company had recently moved into the new building that shows off a chic modern interior with glass panels, high ceilings, and wavy escalators. We wanted to provide [the] employees with the most uplifting and inspiring work environment possible. To see more of its interior, check out the full video below! The entire 2nd floor of the new building has been designed to be the companys restaurant zone, while the basement will include sports and entertainment facilities to provide convenience to the companys artists and employees. The South Korean music scene, otherwise known as K-Pop, is setting the stage for music around the world. lol. Heres everything thats inside their new building. Their new building, located in Hapjeong-dong right next to their old office building contains a total of 14 floors five underground and nine above ground. Celeb. The brightly-lit space is a stark contrast to the former headquarters all-black interiors. The multinational agency YG Entertainment commissioned UNStudio to design their new headquarters which houses . The fans can use the space in the old building, where it is very easy to see the new building. What do you think of YG's new building? YG Entertainment's New Headquarters in Seoul is a Futuristic Architectural Marvel | Tatler Asia Designed by Dutch architecture practice UNStudio, the futuristic building is now home to artists like Big Bang, Blackpink, Winner and iKon The buildings second floor houses a large modern cafeteriaa popular and well-known feature in all of YG Entertainments previous headquarterswhile the basement floors include large-scale fitness and recreational facilities for the companys employees and artists. All rights reserved. allkpop is a registered trademark of 6Theory Media, LLC. We plan to continue to share the idea at the SameE that the artist exists because of the fans, and the fans are the alter ego of the artists. The outside of building is finished and looks amazing! 2007 - 2023 6Theory Media, LLC. I walked from Hapjeong Station and walk directly to YG new building location. Other facilities within the new building include an auditorium spanning two levels, seven large dance practice rooms, seven recording studios fitted with state-of-the-art equipment, and 30 personal studios for the companys songwriters and artists. Text description provided by the architects. Inside the new building there are a variety of new features, including a multi-floor auditorium, 7 large dance practice rooms, 7 large recording studios, and 30 individual music production rooms for use by YG Entertainment artists and producers. Yet, the past few months have seen the company going through some huge changes. UNStudio's design manifests an urban speaker to reflect this connection to music. , . BIPV solar cells are also integrated into the south-facing facade and on the roof. The acquisition and building project is . Its exciting to think what kind of staggering numbers these popular bands can produce once they move into their new global headquarters. Ad Choices, Designed by the Dutch firm UNStudio, bands such as BLACKPINK, BIGBANG, and more now have a new industry home, AD PROs Essential Guide to Salone del Mobile 2023, Off to Milan? The roster of celebrities that are under YG Entertainment is huge, and celebrities such as BigBang!, WINNER, iKon, BLACKPINK, and Kang Dong-won are all part of YG. In some of these solid areas, especially those located towards the housing area, dynamic lines are used to highlight certain zones, while a perforation pattern and alternation of aluminum panels and glass provide a glimpse of the functions and activities inside the building. Wayfinding is integrated into the interior design by way of a network of geometrical lines that guide people to the different zones in the building, easing the people's flow and creating a spatial hierarchy. We will open the SameE, a project space that will connect our fans and artists, on June 1. Just last month, BLACKPINK's Jennie was seeninside YG Entertainment's brand new building through her Instagram advertisement. The building's total floor area is 19,835 square meters. The building, which is located in Seouls Mapo district (a cultural hub of the city), contains a workspace for employees, futuristic meeting rooms, as well as recording studios. It's one of the top 3 entertainment agencies along with SM and JYP. An internal bridge is designed to link the new headquarters to the existing well-known YG Building, which will continue to function as a multifunctional practice and performance space for the artistes. Walk Together . YG . With its fingers on the cultural pulse and a social-media-savvy fandom, K-pop is currently taking the world by storm. The South Korean music scene, otherwise known as K-Pop, is currently making huge strides in the global music industry. The entire second floor was designed to be a modern food court, and the basement floors include large-scale fitness and recreational facilities for the companys employees and artists. Visual coherence in materials and geometry creates a unique interior experience that is visually linked to the exterior street level, while the roof floods the central atrium space with daylight.To emphasise collaboration and interactions, meeting and collaboration spaces on the first four floors face an interior atrium, which serves as a collective space in the heart of the building. On the ground level, the green extends towards the inside of the building. Ben van Berkel, Astrid Piber with Marc Salemink and Tiia Vahula, Hyoseon Park, Paul Challis. But, you still can see the detail of the building. It was quite dark when I visited. That building has been torn down and replaced with the one standing there today. The aim, according to the architects, is to create "the most uplifting and inspiring work environment possible". This area acts as a central stage for the lower level offices and the recording studios, as well as for the users, staff and visitors.YG Entertainments new HQ will set a new stage for K-Pop to continue its growth on a global scale.For more on the project.Take a 'tour' of the building here. BABYMONSTER - 'Last Eval. Clearly defined zones within the protective outer shell relate to the urban placement of the building. The time of visit was around 8~9pm and there were not that many people on the street. Other notable artists include Somi and Anda who are under YG Entertainment's subsidiaries The Black Label and YGX respectively.Former artists include Wheesung, Epik High, 1TYM, Gummy, Seven, Minzy, Park Bom, 2NE1, Nam Tae-hyun, Lee Jong-suk, Psy, Seungri, B.I, One, CL, and Lee Hi. It was so amusing that by the time I got off from the taxi, I literally blushed and cringed. Last week, that finally happened. In Han Seung-yeon's YouTube video, you can catch a glimpse of the new cafeteria at the YG building for the first time, and the food still looks delicious. Since we created an independent space in front of the building that includes a panoramic view of our new building, fans who visit our artists will no longer need to suffer in the cold or heat outside, and can instead use various convenient facilities inside. Regarding the new structure, YG Entertainment announced, "The new headquarters has all things high-tech for rookie artists and to play a role in elevating the status of K-Pop in a global market.". Netizens compile an incredibly long list of celebrities who are confirmed fans of BTS, MAMAMOO's Moon Byul says she has never gone on a diet since losing 15kg before debut. Architectural Digest may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. YG Entertainment was initially in a different building (since 2007) that was bought on auction at 2.81 billion won. Many netizens have taken it to online communities to discuss and react to the opening of YG Entertainment's new building. Located in front of YG Entertainment's new building, the SameE will contain a cafe, merchandise show, and a center to hold events and exhibitions. The massing of the new YG Headquarter building further reflects this duality through interlocking the protective shell-like exterior facade with the more human-scale materiality of the interior. The new building is influenced by YG Entertainment's operations and the music industry in general. YG Entertainment announced today that their new building, which has been in the works for eight years, has finally been completed and they started moving into the building back on September 16. The company revealed that the building will be ready to have staff move in by the end of this year. On May 31, YG Entertainment shared pictures of the exterior and interior of their upgraded space just for the companys fans, unveiling their new fan-space the SameE. YG will rent out a small, newly-built building on the opposite side of the new headquarters and turn it into a space including rest areas, an exhibition space, and other facilities for the convenience of fans. ", "Well YG Entertainment is still one of the top entertainment companies so they must still have money. ", The odd stage names that Lee Soo Man, the founder of SM Entertainment, wanted to give to his idol group members, Microdot returns to the entertainment industry after two years but netizens aren't pleased, Just like winner seunghoon said , "YG's new building is being completed It's not an exaggeration to say that Big Bang sunbaenim built it. The buildings total floor area is 19,835 square meters. YG Entertainments new building has finally been completed and they are moving in. 2007 - 2023 6Theory Media, LLC. The new nine-story building in Hapjeong-dong in Mapo District, western Seoul, is located right next to the former headquarters of the agency and is about 10 times larger than the old building. This is due to the controversies surrounding one of their former artists as well as their former CEO. They started move their subsidiaries to this building soon, so all others will be here next year as I believe. The nine-storey building, with five additional floors underground, is located right beside the companys previous headquarters. ThisFuturisticFloating Tower May One Day Become a Landmark in Shenzhen, Home Tour: AFuturisticApartment in Marina One Residences Inspired by Science Fiction, 8 Amazing Architecture Projects to See in 2022. UNStudio unveils its recently completed design for the Headquarters of YG Entertainment in Seoul, where K-pop fans have a chance to catch a glimpse of their latest idols. It is designed to be more reminiscent of a product than a building; one in which every design feature has a performative function. haha I can't believe that I'm in front of JYP Building. The buildings futuristic facade was designed as a protective shell that resembles an "urban speaker". The picture below has been taken exclusively by 'OSEN', during the filming ofTREASURE's latest MV where the building was officially introduced. Designed to resemble a speaker, the building contrasts the exposed concrete of the neighbouring building with a central . We felt especially sorry that there was a lack of basic facilities such as bathrooms. Our website, archdigest.com, offers constant original coverage of the interior design and architecture worlds, new shops and products, travel destinations, art and cultural events, celebrity style, and high-end real estate as well as access to print features and images from the AD archives. The design team, led by principal architect and UNStudio co-founder Ben van Berkel, was inspired by the companys impact in the Korean music industry.
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