"We feel like we've been making good beer since 1829. Food & Drinks The Bud Light Twitter account posted once again on Friday, breaking an almost two-week dry spell. There was an error processing your request. She works alongside her father, Richard Yuengling Jr., planning the growth and evolution of the company for future generations. [31], In October 2016, Dick Yuengling sparked calls for boycotts of Yuengling after endorsing Donald Trump for president. Yuengling began getting the company's financials in order. The daughters bring with them a work ethic inspired by their father and company president, Richard L. "Dick" Yuengling Jr., now 76. A trend that has come to define the next generation is the growing craft beer industry, but the Yuenglings believe they preceded it. Yuengling beer returned to Massachusetts on March 3, 2014, after having circulated among some bars and restaurants beginning in February. [2], In 1973, he left because he couldn't get his father to invest and expand. pic.twitter.com/WHYwB2WkWU, Your sales are about to skyrocket - thanks to Anheuser https://t.co/7JuCFKrqV7. Dick Yuengling, fifth-generation owner of D.G. This week, however, something happened that is dividing beer drinkers across the country: Yuengling's owner, Richard "Dick" Yuengling Jr., publicly endorsed Donald Trump for president. Cheng Wang '92 (business management) - Attorney with the Tong Law Firm. In a predominantly male-dominated industry, you can imagine that the girls felt a lot of pressure at the time, but given the history of the brewery and the legacy that was passed down through their family for almost two centuries, all four sisters enthusiastically accepted their fathers offer. The siblings developed and launched their own beer offering, Golden Pilsner, adding to Yuenglings portfolio in 22 states. D.G. It's alright if you want to pursue something else.'". Kramer Beverage is South Jerseys largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. According to his plan, after his retirement in the future, this family business will be passed on to his daughter. They've changed the beer industry." window.googletag.pubads().addEventListener('impressionViewable', function(event) { We are one of the worlds fastest growing Videos, Time lapse: Yuengling's 190th anniversary celebration, Grocery stores' beer, wine offerings expand, Better Than Ezra to looks to give high-energy show at Yuengling celebration, 190th anniversary commemorative cans with five eagles in the first five months of 2019. When he bought out his father in 1985, the company was producing 137,000 barrels per year; now it pumps out some 2.8 million barrels annually. You . [36] The drink tastes like traditional Yuengling but has an aftertaste of Hershey's Special Dark. Nightlife window.googletag.pubads().addEventListener('slotRenderEnded', function(event) { Error! It is popular enough in Pennsylvania and the Delaware Valley to be ordered in some bars by simply asking for a lager.[6][7]. The sisters started a blog, & Daughters, to chronicle their experiences. DAVID MCKEOWN / STAFF PHOTOGRAPHER Yuenglings 190th anniversary Lager cans sit out at the brewery, in Pottsville, during an exclusive media kick-off event in April. pg.acq.push(function() { [9], Frank D. Yuengling began heading the company in 1899 after his father Frederick died. Powered by. MEAWW cannot confirm them independently and does not support claims or opinions being made online. He understood the transportation, getting the trucks there. Screen Time [5] In 1933, when Prohibition was repealed, Yuengling introduced its symbolic Winner Beer, celebrating Prohibition's repeal, and the brewery shipped a truck load of its popular brew to the White House to show their appreciation to President Roosevelt. Now they're buying craft beers so they can compete at all levels. In the case of Yuengling, Americas oldest brewery, four sisters, Jen, Wendy, Debbie, and Sheryl Yuengling, have taken on the responsibility of carrying on a nearly 200-year-old tradition. ga('ads.send', { Dick's daughters and sixth generation, Wendy Yuengling, Jennifer Yuengling, Debbie Yuengling . When he. From 1920 till 1985 Yuengling produced ice-cream. Another, unrelated boycott occurred in 2006, when a separate scandal alleged Yuengling was a union buster. Their brewery, based in Pottsville, Pennsylvania, is Americas oldest. D.G. "We have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today's consumers. Yuenglings first ever Gold Rush 5K in Pittsburgh, which benefitted Team Red, White and Blue to enrich the lives of veterans. The girls father does a fantastic job leading the business through times of trouble, often serving as the deciding factor for some disagreements that may occur between his daughters. Sheryl handles order services and administrative duties for D.G. Richard L. ("Dick") Yuengling Jr. took over as the 5th-generation company president in 1985, the same year its Pennsylvanian brewery was listed on the National Register of Historic Places as the oldest in the United States. Already, the daughters have had conversations about eventually passing the company down to their own children. if(document.querySelector("#ads")){ In 1975, Coors made news after they gave a $250,000 grant to the conservative think tank, The Heritage Foundation. He is fifth generation of the family brewing legacy. Their father set an example early on that a 9-to-5 schedule was not going to be the norm, and that discipline and hard work were expected. They all work for the company and are next in line to take over. Enjoy Responsibly. It was started by his great-grandfather, Frederick, in 1829. It's there that they might begin to take ownership of the heritage that family cherishes. Molson Coors Beverage Co. and Pottsville, Pennsylvania-based D.G. 'We're here for longevity.'. MEAWW brings you the best content from its global team of Get up-to-the-minute news sent straight to your device. Yuengling & Son the nation's oldest . Yet, Richard Yuengling admitted that gaining a foothold within the craft market is challenging. Its Americas oldest brewery, largest independent brewery, and probably the most boycotted beer from the state of Pennsylvania. document.querySelector("#adunit").addEventListener('click',function(){ Yuengling & Son, Inc. As the years passed, each of the four sisters transitioned into the leadership roles that they now hold. It's since gone from producing 137,000 barrels a year to around 2.8 million, making it the largest craft brewery in the US and the largest wholly-owned US brewery. I worked on the cash register with him, said Jennifer, todays vice president of operations. Little Richard: I Am Everything discusses his music, his success, and how both racism and prejudice against LGBTQ people negatively affected his life and ultimately held him back. Their father speaks of creating beers with staying power, and his daughters said their latest brew speaks to that. Debbies role evolved to focusing on enhancing the Yuengling culture and its values, including aligning employee engagement throughout the companys three breweries. }); D.G. "It's unique to us. Whoopi Goldberg interrupts 'The View' live segment, raises her voice and hits co-host, Demi Moore has not left Bruce Willis's side and is doing everything to make his 'last moments happy', 'Liza took a final breath and sighed': Liza Burke, 21, dies 6 weeks after stage 4 cancer diagnosis, Baywatch star Jeremy Jacksons ex-wife Loni Willison spotted looking for food in LA waste, Archie Blake: Boy, 11, mauled by shark while snorkeling just meters away from shore during family trip. The Tampa brewery supplies the Florida Gulf Coast, the Florida Keys, Central Florida, North Florida, the Florida Panhandle as well as Alabama and Tennessee. People said that he felt like an enigma, androgynous, flamboyant, kind of cocky, women loved him, and he was five feet six.". [1], He started work at Yuengling in 1958, while still in high school. Yuengling and Son, America's Oldest Brewery. Richard "Dick" Yuengling Jr. (born 1943) is an American billionaire businessman and the president and sole owner of the Pottsville, Pennsylvania brewer, Yuengling. 2023 D.G. (David G. Yuengling established the Eagle Brewery on Centre Street in Pottsville in 1829, near where the current City Hall is located. You have permission to edit this article. I have great memories spending time there rollerskating, pushing my sisters around on hand trucks and just drinking soda and watching people come in and buy beer and chips. More dry than wet overall, but still cool and unsettled. Kramer Beverage is South Jerseys largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924. Privacy Policy, Arts }); Thats where Ive landed now, Wendy said. Yuengling & Son the nation's oldest brewery had been struggling when he purchased the brewery from his father and uncle. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. ", If you wanted to support a new beer, go Yuengling. "If you wanted to support a new beer, go Yuengling, tweeted a user." In 1986, 155 years after its inception, Yuenglings Pottsville brewery was entitled on the National Register of Historic Places. Here are 12 things you should know about Yuengling. We're well under $25 for the craft segments of our portfolio. Though when contacted by a Forbes reporter, Dick said that he would welcome Hillary Clinton for a tour but added, Ive said enough., In a rousing Facebook post, Sims called for gay bars in Philadelphia to stop serving the beer. All rights reserved. Pictured, from left, is certified public accountant Bill Jones, Chief Administrative Officer Wendy Yuengling, Vice President of Operations Jennifer Yuengling and owner Richard Yuengling. He is fifth generation of the family brewing legacy. Chaos ensued. They've changed the beer industry. pic.twitter.com/5TdmGiUc5R. Based in Pottsville, Schuylkill County, Yuengling is the nation's fourth-largest brewing company. Sorry, but I found a much better option!" [20], Yuengling began distribution in the state of Georgia on October 27, 2008. Richard Yuengling, Jr. was born on March 10, 1943 in Pottsville, Pennsylvania, United States. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MillerCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO, and more. Quality is important. Yuengling is the oldest beer/brewery in America and has been around since 1829. They've changed the beer industry." Contact Us The oldest is 15. Then when I was in eighth grade was when he came into the brewery. Mostly, I took care of the outgoing loads, warehouse inventory.. "Last year, we came out with our Golden Pilsner, which was our first year-round brand in 17 years," Debbie said. }) 2023 WWB Holdings, LLC. The Busch family would have never done that. Wed see him load trucks and ride in the back of the truck with him. Chocolate beer", "Beer meets chocolate in new Yuengling and Hershey's rich, chocolatey porter", "Yuengling beer expands to Texas as first move of westward growth", "Lager Better by the Pound Yuengling", "Light Lager (D.G. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. Resides in New Orleans, LA Metropolitan Area. Yuengling initially brewed beer at Mount Carbon but eventually abandoned it. Richard "Dick" Yuengling Jr is the president and sole owner of the Pottsville, Pennsylvania-based brewery Yuengling. [W]e survived Prohibition. At first, Dick Yuengling used his leadership abilities to train his daughters into eventually taking control of the brewery. [5] In 2000, the company built a third brewery in Pennsylvania, in Port Carbon in Schuylkill County near Pottsville. "For us, that's important and something to protect. Yuengling & Son, Inc. if(document.querySelector("#google_image_div")){ By the mid-1990s, he felt it necessary to approach his five daughters about succeeding him as owner. It was neat to get a taste of both sides of it, Wendy said. Yuengling's post, which has received 54,000 likes, was interpreted as a jab at its larger rival, which is still reeling from the controversy that started when Mulvaney announced the collaboration on April 1. The brewerys first beers were its Lord Chesterfield Ale and Porter brands, released more than 150 years earlier. 2023 D.G. ", "Yeah, I think it's natural when a new generation comes in, they bring in new ideas, and they've got different backgrounds and perspectives on things," said Wendy Yuengling. The Reading Eagle reports that Dick told gathered reporters there, Our guys are behind your father. So you climbed out from under your rock and posted something!Sorry, but I found a much better option! So, its really neat to see people who have bought into that approach. Their father, Richard "Dick" Yuengling Jr., . [16] At the time, Yuengling was the largest brewer of porter in the United States.[16]. },false) Dick Yuengling, fifth-generation owner of D.G. He is divorced, with four daughters, and lives in Pottsville, Pennsylvania. hitType: 'event', 1963 Richard L. Yuengling Sr. and F. Dohrman Yuengling succeeded Frank Yuengling after their father's death in 1963. 'We've got a good spectrum of brands where we can compete with the premium domestics, the imports and the craft beers,' she says. Eventually, Koch became president of the company. Two years later, the Center Street brewery burned down. One thing that they are always sure to do is listen to their customers, as they are the backbone and driving force of any business. Im trying to compete with Anheuser-Busch, which is owned by Belgians, and Im sure the tax they pay is far less than the percentage we pay in the United States. Yuengling & Son Inc.)", "Official Yuengling Brewery Blog - America's Oldest Brewery: BUTCHER FAMILY TOUR". Each sister eventually returned to work in the family business full time, Jennifer and Debbie in 1996, Sheryl in 2001 and Wendy in 2004. The extent of the damage was unknown. She worked with beer distributors in Maryland and Washington, D.C. Even though you grow up in a family business, I really didnt know the ins and outs of selling to our distributors and selling to retailers. Yuengling & Son Inc.)", "Black & Tan (D.G. Phone: (570)-348-9127 or 1-800-22-TIMES(84637) Select this result to view Richard L Yuengling Jr's phone number, address, and more. The sisters worked together and decided that in order for them to succeed, and pave the way for future generations, they must adhere to the times and interests of our consumers to create more innovation. | VinePair, https://vinepair.com/articles/pink-gin-cocktail-recipe/, wbs_cat Spirit, wbs_type Gin, cocktail, Longform, spirit, trend. eventCategory: event.slot.getSlotElementId(), But within five years, that figure jumped to 10,000 kegs per month as wholesalers took greater interest in the brand. Siblings are and always will be your closest friends, they will always be there when you need a shoulder to cry on, and of course, they will always give you a hard time when you ask for it. Sincerely, A former customer of 17 years!, (Yuenglings response? Plus, its like $8.99 a 6-pack (or maybe less depending on your area), which is competitive with the bigger woke corporate beer prices." Copyright 2019 Times-Shamrock Communications hitType: 'event', He quickly upgraded his packaging, equipment and distributor network, then struck gold with Yuengling Lager, today responsible for about 85% of sales. Yuengling & Son Inc.)", "Forever Yuengling: America's oldest brewery is building one of America's newest breweries, right in its hometown of Pottsville, PA. - Free Online Library", "Golden Pilsner (D.G. 2. It was also ranked the sixth-largest brewing company overall by sales volume. Its a family affair all around.. To thrive as an iconic American company that is committed to our employees, produce exceptional products for consumers to enjoy, and for our distributor partners to champion. Alcohol Responsibility. The future is important. Yuengling & Son, Inc. Pottsville, PA 17901. I transitioned into marketing and I did that for a couple of years. In addition to her parents, she was preceded in death [] The latter is the former Strohs brewery, which Yuengling purchased in 1999. Jen oversees all of the brewery operations, holding Vice President of Operations, Wendy handles all things marketing-related as Chief Administrative Officer, Debbie handles sales and pricing as Sales Administration and Pricing Manager, and Sheryl serves as Order Services Administrator. "I think knowing the perseverance that the prior generations have gone through, we want to still continue that, and we're proud to be a family-owned brewery," Debbie Yuengling said. That was instilled in us at a very young age, Jennifer said. "A lot of the craft beers are selling for $35, $45 or $60 a case. Yuengling & Son, Inc. believes that an agenda that is anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and anti-equality is best for them and that tells me all I need to know about what they think is best for their own customers. Sims signed his Facebook post, a former customer of 17 years., Donald Trumps son, Eric, visited the Yuengling brewery on October 25. Yuengling experienced an increase in sales after a renewed interest in history due to the United States Bicentennial in 1976. Richard Yuengling, Jr. has secured his place among . hitType: 'event', Independently Owned and Family Operated since 1829 because we make good beer." According to Lehigh Universitys website. was the brand's message on a tweet that featured a chilled can of its traditional brew. Respect for Tradition Integrity Hard Work Simplicity Pride. To mark the 190th, there will be a celebration from 1 to 10 p.m. Saturday, including Yuengling Brewery Beer Garden, downtown beer garden, vendors on Mahantongo Street and Progress Avenue and local bands. Forbes reports that the beer has revenues of $550 million. As the daughters have stood in the shadows of their father and the brewery, they've been watching and brainstorming about what will be new for "America's Oldest. A delegate sports a hat made out of Yuengling beer cardboard at the Tampa Bay Times Forum in Tampa, Florida, on August 28, 2012 during the Republican National Convention. },false) He mentioned his conservative leanings in the Forbes interview saying, The rules and the regulations and the paperwork its horrible. When my dad got involved with the business in 1985, he would be coming down to the brewery in the evenings and wed come down at times. Many beer drinkers know Yuengling for its amber lager, but that beer didnt become its flagship until 1987. Richard Yuengling began laying the groundwork for his daughters to take over the family business within three years after he acquired it in 1985. [1][2] Its headquarters are in Pottsville, Pennsylvania. Yuengling & Son has been passed down from father to son for six generations. On the tour, he allegedly said to Eric Trump, Our guys are behind your father. Yuengling joined the company after finishing Lycoming College but quickly left after a disagreement with his father concerning modernization. Reflects change since 5 pm ET of prior trading day. Jennifer and Wendy are currently learning the ins-and-outs of the brewery business. D.G. View all, Eat & Drink It resurrected in its current location on Mahantongo Street in 1831. Weve been busy brewing darn good beer at our original brewery but weve also been building and buying new breweries to support consumer demands. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. Health & Beauty Richard is related to Caroline J Yuengling and Nancy J Yuengling as well as 3 . In 2010, Barack Obama claimed Yuengling was his favorite beer. Yuengling & Son, Inc. She is sixth generation of a family brewing legacy. "It's a massive undertaking.". The people that are running Anheuser-Busch today are virtually ruthless. The Philadelphia Inquirer reported in January 2015 that Yuengling was banned from the inauguration party for Democratic Governor Tom Wolfe. Dick Yuengling has four daughters: Jennifer Yuengling, Debbie Ferhat, Wendy Yuengling Baker and Sheryl Yuengling, all of whom have worked at the brewery at some point. NEPA People Film Virgin Orbit, which laid off most of its staff last week, struggled to secure funding after a failed satellite launch from the U.K. in January. ga('create', 'UA-67136960-15', 'auto', 'ads'); Bourbon Barrel Reserves, a small batch beer. He was born in 1943 and is an extremely wealthy businessman in the United States. document.querySelector("#ads").addEventListener('click',function(){ "The longer that we're involved in it, the more important it is to appreciate the generations that came ahead of you, just to understand the perseverance that they may have had," Jennifer Yuengling said. As a result, Yuengling did not renew a contract with Teamsters Local 830 of Philadelphia in March 2006. This is good tasting beer. That same report adds that Dick drives a dirty Toyota Camry to work every morning and wears Wrangler jeans.. [3], "One-on-One with Dick Yuengling: Billionaire brewer plans to keep company lean, nimble, and growing in existing markets", "Beer drinkers disavow Yuengling after owner shows support for Trump", https://en.wikipedia.org/w/index.php?title=Richard_Yuengling_Jr.&oldid=1150588705, This page was last edited on 19 April 2023, at 00:05. Education: Bachelor of Science in marketing, Lehigh University College of Business and Economics. Owner Dick Yuengling spoke in Harrisburg, Pennsylvania on August 26, 2013. [15] In 1990, the brewery sold 138,000 barrels. D.G. }); Richard L. Yuengling Sr., 83, whose great-grandfather, David G., founded America's Oldest Brewery in 1829, died Thursday evening at ManorCare Health Services, Pottsville, after an extended illness. As a result, Democrats and LGBTQ bars boycotted Yuengling. If you're not interested, it's OK. I don't really think things out. Events for kids This feedback will provide valuable input as the company looks to launch new products and expand its market, which currently includes distribution into 22 . [1] [2] Its headquarters are in Pottsville, Pennsylvania. She is involved in employee orientation, CSR activities, as well as employee recognition and helping promoting The Yuengling Way. I do remember traveling up there with him in the evenings. The second best result is Richard Allen Yuengling age 40s in Port Richey, FL in the Bear Creek neighborhood. ABOUT US - Yuengling Family Owned & Operated Dick Yuengling CEO/Owner Dick serves as Chief Executive Officer for D.G. The magazines report notes that the beer is famed in Pennsylvania and can be found in 18 other states along the East Coast. Yuengling and Coors share similar politics. After dropping out of Lycoming College, Yuengling joined the business but soon walked out following an argument with his father about modernization.
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